Is This The Onion?
Michael Steele, the Republican Party chairman, recognizes that the GOP needs to retool his image. Judging by the interview he gave to the Washington Times, ...
Michael Steele, the Republican Party chairman, recognizes that the GOP needs to retool his image. Judging by the interview he gave to the Washington Times, however, it's not clear he has a great road map plotted out yet.
Newly elected Republican National Committee Chairman Michael S. Steele plans an "off the hook" public relations offensive to attract younger voters, especially blacks and Hispanics, by applying the party's principles to "urban-suburban hip-hop settings."
The RNC's first black chairman will "surprise everyone" when updating the party's image using the Internet and advertisements on radio, on television and in print, he told The Washington Times.
"There was underlying concerns we had become too regionalized and the party needed to reach beyond our comfort" zones, he said, citing defeats in such states as Virginia and North Carolina. "We need messengers to really capture that region - young, Hispanic, black, a cross section ... We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings."
But, he elaborated with a laugh, "we need to uptick our image with everyone, including one-armed midgets."
Join the Discussion
After you comment, click Post. You can enter an anonymous Display Name or connect to a social profile.
5 Reasons State House Speakers May Be Prone to Corruption53 minutes ago
Colorado Wants Permission to Grow Pot at State Universities4 hours ago
Wisconsin Treasurer Fulfills Campaign Pledge, Lays Off All Staff5 hours ago
Why Illinois Keeps So Many Prisoners Incarcerated Beyond Release Dates5 hours ago
Michigan County Debuts Text-to-911 System5 hours ago
To Collect Debts, Nursing Homes Are Seizing Control over Patients9 hours ago