Josh Goodman is a former staff writer for GOVERNING..E-mail: firstname.lastname@example.org
This is a bad time for incumbents to be asking voters whether they're better off than they were four years ago. High gas prices, home foreclosures, economic turmoil -- you know the story.
So, Indiana Gov. Mitch Daniels' reelection campaign has come up with a different question to ask: Are you better off than all of those poor souls in the rest of country?
This television ad is one of the most explicit examples of this strategy:
To be sure, Daniels is also arguing that Indiana is better off than it was at the start of his term. But it seems as though his campaign understands that if they push they push that line too hard, they risk coming across as out of touch.
That, anyway, is what Jill Long Thompson, Daniels' Democratic opponent is hoping:
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