How's this for a gripping item? It's from a media advisory sent to reporters with the hope they would jump all over the story: At ...
How's this for a gripping item? It's from a media advisory sent to reporters with the hope they would jump all over the story:
At the "only Government Focused Business Process Management, Service-Oriented Architecture and Business Rules events to be held this year," this case study will be presented: SOA for ABC to BAM on ESB...a must for anyone stumped about "how to relate management strategies with design time standards and runtime principles."
Stumped indeed. I'm feeling pretty good about myself because I know what SOA stands for (service oriented architecture).
The Washington Post received the advisory and ran a bit of it in the paper Wednesday with the headline: "Noted with Confusion." Since I cover technology, I get similarly muddy emails all the time. I was also amused by a blog rant about the topic at valleywag.com sent to me by Chris here on the 13th Floor.
PR folks, here's the best advice I can give. If your press release can't be understood by a high school senior, go back and rewrite it. I've said it before and I'll say it again, eschew obfuscation. Or expect your missive to be dismissed in a nanosecond.
Join the Discussion
After you comment, click Post. You can enter an anonymous Display Name or connect to a social profile.
Why Some Cities Are Using Cloud-Based Approaches to Disaster Recovery2 hours ago
Nobody in New Hampshire Cares about Jeb Bush2 hours ago
California Finds Collecting Rainwater Can Mitigate Drought's Impact2 hours ago
How San Antonio Might Become One of the Nation's Largest Cities2 hours ago
Google Sues Mississippi Over State's Efforts to Restrict Searches2 hours ago
In New York, Killings of Police Officers Generate Backlash Against Protesters2 hours ago