How's this for a gripping item? It's from a media advisory sent to reporters with the hope they would jump all over the story: At ...
How's this for a gripping item? It's from a media advisory sent to reporters with the hope they would jump all over the story:
At the "only Government Focused Business Process Management, Service-Oriented Architecture and Business Rules events to be held this year," this case study will be presented: SOA for ABC to BAM on ESB...a must for anyone stumped about "how to relate management strategies with design time standards and runtime principles."
Stumped indeed. I'm feeling pretty good about myself because I know what SOA stands for (service oriented architecture).
The Washington Post received the advisory and ran a bit of it in the paper Wednesday with the headline: "Noted with Confusion." Since I cover technology, I get similarly muddy emails all the time. I was also amused by a blog rant about the topic at valleywag.com sent to me by Chris here on the 13th Floor.
PR folks, here's the best advice I can give. If your press release can't be understood by a high school senior, go back and rewrite it. I've said it before and I'll say it again, eschew obfuscation. Or expect your missive to be dismissed in a nanosecond.
Join the Discussion
After you comment, click Post. You can enter an anonymous Display Name or connect to a social profile.
In Unprecedented Deal, California Farmers Agree to Water Cuts1 hour ago
Cleveland Strikes Deal on Police Misconduct After Officer Is Acquitted51 minutes ago
To Curb Indiana's HIV Crisis, State Steps In When Governor Won't41 minutes ago
Maryland's GOP Governor Vetoes Felon-Voting Bill, Among Others31 minutes ago
Citing Personal Story, Vermont Governor Makes Assisted Suicide Law Permanent21 minutes ago
Millionaire Tax Question 3 Votes Shy of Passing Illinois House11 minutes ago