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This could be wildly successful. Or people could be like, 'Ooh, shiny!' and then they forget about it.

Kanchan Sigh, owner of Crumbs and Whiskers, Washington, D.C.'s first "cat cafe," where patrons pay to pet cats by the hour.

Kanchan Sigh, owner of Crumbs and Whiskers, Washington, D.C.'s first "cat cafe," where patrons pay to pet cats by the hour.

Daniel Luzer is GOVERNING's news editor.