While the government was collecting demographic data from populations across the country, the researchers were freezing and analyzing their poop.

Journalist Mark Wilson writing about the analysis of the contents from 22 different wastewater treatment plants timed to coincide with the 2016 Australian Census, revealing “large-scale insights about income, health and more. In many ways, underground waste is a direct reflection of life above.” (Fast Company – October 10, 2019) A GovTech100 company, Biobot Analytics, does similar work in the United States.