172 million
The number of people who plan to celebrate Halloween this year, either by way of buying costumes (67 percent of Halloween shoppers), candy (95 percent), decorations (72 percent) or greeting cards (34 percent). The average Halloween shopper is anticipated to spend $86.27 on the holiday, amounting to a total 2019 Halloween spending of $8.8 billion.
The number of people who plan to celebrate Halloween this year, either by way of buying costumes (67 percent of Halloween shoppers), candy (95 percent), decorations (72 percent) or greeting cards (34 percent). The average Halloween shopper is anticipated to spend $86.27 on the holiday, amounting to a total 2019 Halloween spending of $8.8 billion. (NRF – September 25, 2019)
