Finance

Nebraska's New Tourism Campaign: Nebraska Nice

May 8, 2014

The possibilities were endless when Nebraska set out to dust off its tourism brand.

Boiling down nine months of research — including surveys and interviews with more than 3,500 people in a $75,000 initiative — the Nebraska Tourism Commission says it found the essence of the state.

Nebraska Nice.

This new two-word tourism brand will be used in a “Visit Nebraska. Visit Nice.'' marketing and promotional campaign launching across Nebraska and the nation next week. The commission unveiled the brand Wednesday during a meeting in Mullen.

Nebraska Tourism Commission Director Kathy McKillip said the new brand is more than a symbol or slogan. It will guide the tourism industry's initiatives to promote Nebraska as a destination.

Nebraska Nice has a dual meaning, she said. It's not only about Nebraskans being nice to visitors and each other, it's also a reference to the nice moments that make the best vacations memorable and special. It's about the special moment that is talked about for years to come.

Join the Discussion

After you comment, click Post. You can enter an anonymous Display Name or connect to a social profile.

More from Finance