Politics

Chris Christie's 2016 Strategy

November 1, 2013
 

As he crisscrosses New Jersey in a final campaign push, Republican Gov. Chris Christie has made clear to donors, top supporters and the national GOP that he wants to do more than just notch a big re-election win next Tuesday.

He sees his campaign—and particularly his aggressive outreach to nontraditional GOP voters—as a national model for his party.

Racking up big margins among women and even winning outright among Hispanics, as polls suggest he may, would position him well in a 2016 Republican presidential field as the party continues to struggle elsewhere to widen its appeal.

“Christie should have a strong case starting next week that his appeal among all types of Americans establishes him as an instant Republican front-runner for 2016, should he decide to run,” said Fred Malek, a longtime GOP adviser with deep ties to national donors.

Mr. Christie’s apparent crossover appeal isn’t guaranteed to work in other parts of the country, where his efforts to reach out to core Democratic groups may not play as well with more conservative GOP voters.

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