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NYC Uses Big Data and Analytics to Spur Small Business Growth

A new Business Atlas tool combines multiple data sets to provide sophisticated market research for potential employers.

NYC Business Atlas
<a href="http://maps.nyc.gov/businessatlas/" target="_blank">NYC Business Atlas</a>
New York City uses analytics to help entrepreneurs open new businesses. A new Business Atlas, developed by the Mayor’s Office of Data Analytics and the city Department of Small Business Services, combines multiple data sets to provide sophisticated market research for potential employers.

Dr. Amen Ra Mashariki, chief analytics officer for the city, talks about developing the new service in this interview from Government Technology’s New York City Technology Forum.

Jessica Mulholland is the associate editor of GOVERNING, and is also the associate editor of both Government Technology and Public CIO magazines.
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