How do you take an impenetrable but important topic and turn it into a story that everyone can understand?
Give it to Stephen Colbert.
Don’t scoff. There’s now a study that proves it.
Leading up to the last presidential election, the faux conservative host of The Colbert Report created a super PAC and a secretive “dark money” group on his show.
Viewers who saw those satirical Colbert segments were significantly better informed about the role of money in politics than viewers of any other news show or news channels, according to the Annenberg Public Policy Center at the University of Pennsylvania. Its study, called "Stephen Colbert's Civics Lesson," was published online today in the journal Mass Communication and Society.
