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GOV_fran-david

Fran David

Contributor

Fran David, who served for over nine years as city manager for Hayward, Calif., and  for 14 years as director of finance for Berkeley, Calif., is an advisory board member at Avenu Insights & Analytics. She has nearly 40 years of experience in local-government management, operations and programs.

David, who is an International City/County Management Association Credentialed Manager, earned her MBA from Golden Gate University and her bachelor's degree in urban ecology from California State University, East Bay.

For local governments coping with the fiscal pressures brought on by the pandemic, it might seem that now is the time. But public leaders first should ask themselves some important questions.