From USA Today :
Never mind that aside from scenes in the opening montage, there's little footage of the city. And if there were, given the skanky locales portrayed, it probably wouldn't make you want to visit.
"Has it been uncomfortable at times for the city? Yes. But there's so much noise going on in the world, it's important to be part of the conversation," says Michael Thomas, marketing director for the Reno-Sparks Convention and Visitors Authority. "Besides, we have a sense of humor here. We don't mind being the brunt of a joke."