New Jersey -- [insert slogan here]!

As previously stated, once you start writing about state slogans and tourism, you just can't stop. It's a story begging for a story teller, a song begging for a singer.

Anyway, here's the news from Jersey:

New Jersey has jettisoned ''Come See For Yourself,'' its second attempt at a state slogan in less than a year. It was the product of a statewide contest set up last fall, after the governor rejected a consultant's offering: ''We'll Win You Over.''

We told you it was lame.