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Cities Sell Naming Rights to Boost Budgets

Financially struggling cities, transit systems and school districts around the country are trying to weather the economic downturn by selling advertisements, naming rights and sponsorships to raise money.

Financially struggling cities, transit systems and school districts around the country are trying to weather the economic downturn by selling advertisements, naming rights and sponsorships to raise money.

Caroline Cournoyer is GOVERNING's senior web editor.
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