Cities Sell Naming Rights to Boost Budgets

Financially struggling cities, transit systems and school districts around the country are trying to weather the economic downturn by selling advertisements, naming rights and sponsorships to raise money.
June 25, 2012 AT 11:05 AM

Financially struggling cities, transit systems and school districts around the country are trying to weather the economic downturn by selling advertisements, naming rights and sponsorships to raise money.