By Joey Bunch

Democratic gubernatorial nominee Jared Polis just showed the perks of being rich. The self-funding tech millionaire Wednesday announced his first jaw-dropping television ad buy: $3 million for October.

For perspective on how much campaign money that is, Democratic Gov. John Hickenlooper raised a total war chest of $5.4 million for his tougher-than-expected re-election run in 2014. Republican Bob Beauprez raised a total of just $2.6 million, including about $900,000 of his own money.

The ad buy will blanket airwaves for the final weeks of the campaign in the Denver, Colorado Springs/Pueblo and Grand Junction/Montrose television markets.

“Throughout Colorado, there is already incredible excitement for Jared’s bold plans to reduce the cost of health care, invest in our public schools, and tackle the rising cost of living so that Colorado families can get ahead,” Jenn Ridder, Polis’ campaign manager, said in a statement.

She said the campaign has more than 3,000 volunteers who have knocked on 120,000 doors the past month alone.