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AUTHORS

James Guszcza is Deloitte Consulting's U.S. chief data scientist and a member of Deloitte's Advanced Analytics and Modeling practice. He has extensive experience applying predictive-analytics techniques in a variety of public- and private-sector domains and has spearheaded Deloitte's use of behavioral nudge tactics.

Guszcza, a former professor at the University of Wisconsin-Madison business school, holds a Ph.D. in the philosophy of science from the University of Chicago.

July 26, 2017

How Government Data Can Supercharge the Nudge

Jurisdictions are tapping the latest in behavioral science to steer people toward better choices. Emerging technologies can increase its impact.