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Talking Urinal Cakes Help Michigan Battle Drunk Driving

The state is using motion-activated, talking urinal cakes to raise men's awareness about drunk driving.

Typically the Fourth of July is one of the worst days of the year for drunk driving. Hoping to keep drunk drivers off the roads, the state Office of Highway Safety Planning is distributing 400 talking urinal cakes to 200 bars and restaurants in four counties, according to the Detroit News. The talking urinal cakes are motion-activated, so when someone steps near one, they hear: "Listen up. That's right, I'm talking to you. Had a few drinks? Maybe a few too many? Then do yourself and everyone else a favor by calling a sober friend or a cab. Oh, and don't forget to wash your hands." Emblazoned on the cakes themselves are the words "Call a Ride, Get Home Safe" to visually reinforce the message. The paper reports that the cakes cost $21 apiece and last for three months, but Michigan didn't lose a penny because federal traffic safety funds are covering the bill.

Brian Peteritas is a GOVERNING contributor.
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