They're tired of the jokes from around town. They're sick of the snickers whenever they give their address to catalog companies on the phone. And, come on--the residents of Hooker Lane have a point. The name is funny, and it's embarrassing.
But the truth is, these people are lucky. Remember, you fine people of Hooker Lane, it could always be worse.
And be thankful the name of your town is something classy like Greenwich, and not something much more embarrassing.