Saletan goes on to discuss why both liberal arguments ("the industry is to blame") and the conservative arguments ("the only safe step is complete abstinence from tanning") are too extreme.
But he doesn't really present a reason states shouldn't regulate the indoor tanning industry (and maybe that's not his point). But what would be such a reason? Why shouldn't states regulate tanning (especially with regard to minors) as they do cigarettes and alcohol?
[Oh, and yes, I totally stole the title of this post from a recent West Wing episode. Thanks, WW! RIP]