Beefed-up state and local patrols are stopping motorists traveling even slightly over the speed limit, which is now 60 miles per hour. According to State Patrol Captain Jay Swanson, past studies have shown that long-term increased police presence does change driver behavior and reduce fatalities. One of the chief complaints Swanson heard prior to implementing HEAT, was that motorists felt threatened by the combination of dangerous drivers and a lack of enforcement. "They appreciate seeing the additional squad cars out there," Swanson says.
Through media and on-the-road education, the state hopes to teach drivers that the speed limit will be rigorously enforced. A nine-month radio campaign has begun, along with printed public service announcements on brochures and posters and in newspaper ads.
"It's a recognition that speed kills," says Bernie Arseneau, director of traffic and safety operations for Minnesota's DOT. "The goal is to reduce fatal and life-changing crashes and move toward zero death."
While early sampling shows a decrease in motorists traveling over 70 m.p.h., Swanson says "it's too early to tell" whether fatalities have fallen. Researchers at the University of Minnesota are evaluating the data so the results, reported quarterly, will be "articulated and credible."
Arseneau hopes the state will be able to extend the program, which is currently funded by a one-year $2.5 million federal grant.
