But you have to be careful; it can also backfire. (Just ask New Jersey or San Diego.)
That's the concern right now in Easton, NJ PA [oops, see comments], where a city council memeber is worried that the proposed new slogan, "On the Edge of Pennsylvania," will leave the city open to punchlines. It begs for jokes like "on the edge of bankruptcy" or "on the edge of a nervous breakdown," she says.
But forget the jokes! What about the slogan itself? Is that the best thing you can say for Easton? That it happens to be near another state? Sounds like Easton is on the edge of choosing a terrible slogan, potential punchlines aside.
