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E-Cigarette Company's Marketing Practices Investigated by Connecticut

The state is investigating Juul's promotional pricing offers and "seeks information as to how and why JUUL selects its targeted marketing groups," according to a press release.

By Arman Azad

Connecticut is launching an investigation into leading e-cigarette manufacturer Juul Labs, state officials announced Wednesday.

Investigators are probing whether Juul illegally marketed itself as a "smoking cessation device" without approval from the US Food and Drug Administration, according to Connecticut Attorney General William Tong and the state's consumer protection commissioner, Michelle H. Seagull.

In particular, the state is investigating Juul's promotional pricing offers and "seeks information as to how and why JUUL selects its targeted marketing groups," according to a press release.

Also under investigation is Juul's "Enterprise Markets Team." According to a CNBC report cited in the civil investigative demand, Juul pitched its e-cigarette to companies and insurers who want to help workers stop smoking.

"JUUL has never been approved as an effective smoking cessation device -- in fact, there is mounting evidence to the contrary. Our investigation will seek to determine whether JUUL is making health claims without FDA approval in violation of the law," said Tong.

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