Now, the town of 3,100 has decided that it doesn't need Ventura's auspices any longer. Within a month of last May's incorporation, a petition drive to change the city's name had gathered 800 signatures, earning the issue a place on the November ballot. Of the city's 1,360 voters, 946 decided in favor of changing the name back to St. Augusta, which had been the name of the township for more than a century. "The main reason was to reflect the heritage of the area; a lot of people had always identified themselves as being from St. Augusta, even though it was just a township before," said Aaron Anderson, the city's clerk administrator. Augsburg, a name pieced together from the city's two hamlets of St. Augusta and Luxemburg, was also on the ballot and received 263 votes.
The city council voted to approve the change in late November, so it's official: St. Augusta, nee Ventura, will have to order new signs all over again.