May 8

Watch Now

Whether they’re trying to find the nearest government office or simply learn about the next council meeting, today’s citizens want to consume and interact with government information across multiple digital channels. For local governments, utilizing new channels requires creating and distributing many new content types. To effectively manage these challenges, local governments must leverage a new model of content delivery – one where the management and distribution of content can be facilitated as-a-service. We call this new strategy Content as a Service (CaaS).

Join us May 8 at 11:00am PT/2:00pm ET as we explore new ways local governments can create and distribute content across a range of delivery channels – from mobile to social networks and smart devices – using CaaS to increase the impact of government content across the evolving citizen experience.

You’ll learn:
- The latest trends impacting content in state and local government.   

- How CaaS can enable your agency to distribute content effectively across multiple channels.

- The role a Content Management System plays in a government agency’s overall digital strategy.

- Practical advice and best practices for content management in state and local government agencies.


Karen Connelley

Karen Connelley

Deputy Chief Information Officer for Maricopa County, Arizona

Ms. Connelley is the Deputy Chief Information Officer for Maricopa County, Arizona. She leads the Office of Enterprise Technology (OET) Advanced Services division, which includes enterprise applications analysis, development, and maintenance support, as well as the OET Customer Service Center and PC/LAN support organization. She is an experienced executive with over 20 years of IT experience both in the private and public sectors. Prior to joining Maricopa County, Ms. Connelley spent several years at the State of Arizona working in its Strategic Enterprise Organization, seven years at Actuate Corporation running its Worldwide Professional Services Division and IT Data Operations Center, and fifteen years at American Express as a Vice President of Technology. Ms. Connelley holds a bachelor’s degree in Marketing from the University of Northern Arizona.

Nick Scherzer

Nick Scherzer

Product Director, CivicPlus

As the solutions director for all CivicPlus® citizen engagement solutions, Nick’s focus is on helping local governments leverage digital communication tools to engage citizens in meaningful, and impactful ways. A technology innovation enthusiast, Nick has over 20 years of professional experience in software strategy and development. Having worked with small, medium, and enterprise entities to ideate, develop, and launch paradigm-shifting solutions, Nick understands the importance of tailoring software to meet business needs. His enterprise solution expertise includes integrating disparate data sources to create simple business solutions, a strategy he knows is particularly essential for the public sector. Nick is passionate about changing the ways that government has traditionally operated by bridging the communication gap between the citizen and city hall in ways that foster trust, transparency, and engagement. Nick holds a Bachelor of Science degree in Management Information Systems from Kansas State University.

Dustin Haisler

Dustin Haisler — Moderator

Chief Innovation Officer, e.Republic

Dustin Haisler is the Chief Innovation Officer for e.Republic. As the finance director and later CIO for Manor, TX, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. A member of Code for America’s original steering committee, Haisler pioneered government use of commercial technologies not before used in the public sector – including Quick-Response (QR) barcodes, crowdsourcing and gamification. In 2010 Haisler launched Manor Labs, a website that let residents submit their own ideas and vote other peoples’ ideas up or down. As Chief Innovation Officer, Haisler has a strategic role to help shape the company’s products, services, and future direction. Primarily, he leads e.Republic Labs, a market connector created as an ecosystem to educate, accelerate and ultimately scale technology innovation within the public sector.