Persuading an Audience

A good narrative sells any policy decision.
by | October 6, 2010 AT 11:00 AM

Public officials have often made difficult, complex decisions with the public interest paramount in their minds, only to have their motives and reasoning distorted and mischaracterized, writes our colleagues Feather O'Connor Houstoun at Management Insights.

A smart communicator tells a story that sell those important policy decisions. READ MORE.

Management Insights is published here on in collaboration with the Ash Center for Democratic Governance and Innovation at the Harvard Kennedy School. The column is moderated by Stephen Goldsmith, a Professor of Government at Harvard Kennedy School (on leave), and deputy mayor of operations for the City of New York.