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Dustin McKissen

Contributor

Dustin McKissen is the CEO and founder of McKissen + Company, a marketing and communications firm that works with communities and economic development organizations across the country. Before starting his own company he managed several trade associations and served as the director of operations for the Northern Arizona Council of Governments.

McKissen has been twice named a "Top Voice" on management and culture by LinkedIn and serves as a columnist for Inc., CNBC, VentureBeat and Silicon Prairie News. He received his master's degree in public administration from Northern Arizona University and his bachelor's degree in public policy from Prescott College.

There's a good chance that midsize cities and smaller towns in the heartland will see renewed interest from companies looking for places that combine desirable amenities with sparser populations.
It shouldn't be just for announcing meetings, holiday office closures or road construction. Local governments should see platforms like Twitter and Facebook as powerful tools for building community, not just posting city hall selfies.
If your community really has a lot to offer, you need to think beyond the press release.
When both unemployment and wages are low, it's going to be difficult for employers to find the workers they need. They need to understand that from the outset.
A lot of entrepreneurs don't understand that government's support is critical to many of the innovations they rely on.
What Washington does is important, but we feel the impact of state and local government every day.