Ellen Perlman was a GOVERNING staff writer and technology columnist.
E-mail: mailbox@governing.comTwitter: @governing
Transportation & Infrastructure
Bringing Home The Bacon
Some day soon, a food-tasting event at New York's LaGuardia Airport might help fund the Port Authority of New York and New Jersey's budget.
Not to worry: On-duty transit officials won't be doing the cooking. But a food tasting might be part of a multi-year deal for an advertising and sponsorship program that the authority recently signed. Short of money to operate and protect some of the nation's best-known and well-used bridges, airports, tunnels and transit systems--to say nothing of a heliport, marine terminal and several container terminals--the port authority "must identify new revenue sources to help defray rising costs," according to Chairman Anthony R. Coscia.
People make more than 450 million trips a year through the various transportation routes under the port authority's aegis. The firms that have signed on to work on the marketing plan are counting on advertisers and promoters to jump at the chance to wave their brands in front of that many eyes.
The marketing program won't take the traditional route of static billboard advertising. The possibilities for promoting goods or services range from product demonstrations to digital media and interactive signs to electronic kiosks. The firms putting together the overall program were selected in September, and they hadn't signed deals with any individual companies yet. The port authority is banking on generating enough sponsorship interest that there will be money not only to help defray security and operations but also to fund customer service enhancements and the transportation facilities themselves.
If you enjoyed this post, subscribe for updates.
Twitter: @governing
Latest from Transportation & Infrastructure
- Massachusetts Governor Vows to Veto Scaled-Back $500M Transportation Plan
- The bill was significantly more modest than a proposal Gov. Deval Patrick made in January that called for major investments in new transportation projects.
- Denver's Ambitious Light Rail to Open This Month
- The project marks the first completed portion of the region's ambitious FasTracks program.
- Virginia Lawmakers Give Final OK to Landmark Transportation-Funding Plan
- The Virginia General Assembly, reconvening Wednesday for a one-day session to consider legislation vetoed or amended by Gov. Robert F. McDonnell, gave its final approval to a landmark transportation-funding plan that the governor said would raise nearly $6 billion over five years.
- Bucking National Trend, Atlanta's Public Transit Ridership Declines
- Unlike most public transit systems in the United States, last year, MARTA continued a downward spiral in declining ridership.
- Indianapolis Building First Empty-Ballpark Apartments
- Communities struggle with what to do with stadiums once sports teams leave. Indianapolis is converting its historic minor league ballpark into apartments.
GOVERNING Data
- Gay Marriage States Map
- Map shows state laws legalizing or prohibiting gay marriage and civil unions.
- 2012 Population Estimates for Metro Areas
- Public Transit Agency Ridership Statistics
- Average Tax Refund by State
- Which Services Are Citizens Most, Least Satisfied With?
- 2013 State of the State Speeches Word Cloud
Events & Webinars
- It’s A Paperless, Paperless World..... Thinking Outside the Box to Gain Efficiencies through Prepaid Cards
- April 23, 2013
- Public sector organizations are under intense scrutiny to operate as efficiently and effectively as possible and with maximum transparency. An important consideration is the way in which payments are made and managed. Prepaid cards can offer flexibility, security and accountability to governments as a method of dispersing benefits, healthcare and social care payments, child benefits and housing benefits to their constituents.
- GOVERNING - Michigan Leadership Forum 2013
- May 1, 2013
Twitter
Facebook
LinkedIn
YouTube
Flickr
RSS
© 2011 e.Republic, Inc. All Rights reserved. |