Milwaukee Police Website Turns Up the Cool Factor
The department’s new website has the feeling of a first-person video game and aims to replace the media as the public’s go-to source for crime information.
When the police force in Milwaukee decided to upgrade the department’s website, the design team plastered the office walls with print-outs from the sites of the biggest police departments in the country. And then they decided to go as far in the opposite direction as possible.
The new site, launched a few months ago, is bold and flashy, but streamlined and graceful. With 3-D photos of SWAT teams and machine gun-wielding officers piling out of armored trucks, the site has the in-your-face feeling of a first-person video game. If it’s possible to describe a police department website as cool, MilwaukeePoliceNews.com is cool.
It’s a break from everything “old and boring,” says Arthur Mosh, creative technology director and founder of the Web developer LISS Interactive, which, along with ad agency Cramer-Krasselt Milwaukee, designed the new site pro bono. “All the government websites pretty much look the same,” Mosh says. “They’re based on a very old design from a decade ago, and most people never upgraded from that. We knew we’d have to take a different approach.”
Traffic has boomed 3,000 percent since the relaunch, and the new site has already garnered attention in design circles, including Advertising Age, which in August hailed the site as “gorgeous” and “a thing of beauty.”
In addition to aesthetics, Milwaukee police say the streamlined site has an additional advantage: cutting out the media as middleman when it comes to promoting crime-solving successes. The site describes itself as a way to provide “genuine, unfiltered” information to “correct the news stories that got it wrong.”
We invite you to discuss and comment on this article using social media.
LATEST PUBLIC SAFETY & JUSTICE HEADLINES
Utah Governor Signs Nation's Strictest Drunk Driving Law1 day ago
No Permit? No Problem. You Can Still Carry a Concealed Weapon in North Dakota.1 day ago
New York State Senator, and His Predecessor, Plead Not Guilty to Election Violations1 day ago
Supreme Court Sets Higher Standards for Students With Disabilities2 days ago
'Blue Lives Matter' Bill Becomes Law in Kentucky2 days ago
Arkansas Expands Where Concealed Guns Are Allowed2 days ago