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Greater Louisville Less Than Popular

When the city of Louisville and Jefferson County, Kentucky, merge next January, their population of 546,000 will comprise the nation's 22nd-largest city, ranking just ahead of Seattle.

When the city of Louisville and Jefferson County, Kentucky, merge next January, their population of 546,000 will comprise the nation's 22nd-largest city, ranking just ahead of Seattle. The new metro government also will get a new name, but it won't be the one officials had orginally chosen: Greater Louisville.

Some people feared that researchers, corporate-relocation specialists and others working from A-to-Z city listings might skip over Louisville simply because they never thought to look under "G." "You don't want prospective companies to have to look after Grand Rapids to find Greater Louisville," says Steve Higdon, president of the local chamber of commerce, which itself goes by the name Greater Louisville Inc. "They won't look there. It's not logical."

Settling on a name has turned out to be tricky, given that the original title was something of a compromise. "The idea was to make the name a little different from either of the two so that no one would get the impression that the city had taken over the county or vice versa," says Stephen Haag, co-director of the Greater Louisville merger transition office.

Nevertheless, city and county officials working on the merger recently asked the Kentucky legislature to approve changing the official name to Louisville/Jefferson County Metro Government. "We had no intention of getting lost down in the Gs," Haag says.

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