Facebook to Scale Back Political Campaign 'Embeds'

September 24, 2018

By David Ingram 

Facebook said on Thursday it would cut back the on-site support staff that in the past it has provided to political campaigns including President Donald Trump’s in 2016.

Brad Parscale, the campaign manager for Trump’s 2020 reelection effort, has said Facebook effectively embedded staff in the campaign’s offices in San Antonio two years ago, helping with technical advice on how best to reach voters with Facebook’s advertising platform.

Facebook has said it offered similar support to Trump’s Democratic opponent, Hillary Clinton, and it likewise had helped other advertising customers, such as Republican Mitt Romney’s 2012 presidential campaign, as well as some commercial advertising clients.

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