The gun rights group, which outlined its fall priorities exclusively for POLITICO Campaign Pro, said it plans to spend much more than the initial outlay during the final weeks before the midterm elections.
The first ads will begin airing in the Arkansas, Colorado and North Carolina Senate races. They will be followed in the next few days with a mix of TV, radio and digital ads to help out the GOP Senate candidates in Georgia, Kentucky, Iowa and Louisiana.
The NRA also plans to invest heavily in helping the reelection of Florida Gov. Rick Scott and Wisconsin Gov. Scott Walker. Both Republicans are locked in tight races.