The official formation of the new leadership PAC Right to Rise, the plans for which were announced by Bush in December, will serve as a holding area for staff and a policy shop until Bush formally decides on whether to run. It will also serve as the focal point of Bush's political efforts, from commissioning polls and producing ads to making hires for his digital team.
A Web site for a super PAC with the same name also launched Tuesday.
The name of the PACs reflects the developing theme of Bush's possible campaign. An admirer of the late New York Republican Jack Kemp, whose politics revolved around poverty issues, Bush is hoping to cast himself as a new kind of Republican, in the Kemp mold, by touting his ideas on economic empowerment. (Rep. Paul Ryan, the GOP's 2012 vice-presidential nominee, has frequently used the phrase "right to rise" in speeches, as Bush has noted.)
