Education

Campaign to Recruit Top Students to Become Teachers

November 21, 2013
 

If you can’t do, teach. The three best things about teaching? June, July and August.

With so much teacher bashing, who in the world would want to teach?

Seeking to combat such sentiments, the Department of Education — in partnership with the Advertising Council, Microsoft, State Farm Insurance, Teach for America, the nation’s two largest teachers’ unions and several other educational groups — is unveiling a public service campaign this week aimed at recruiting a new generation of classroom educators.

According to the Department of Education, as many as one million teachers could retire in the next four to six years. Hoping to attract young, high-achieving college graduates — particularly in science, math and engineering — the campaign, called Teach, uses video spots and radio announcements that portray teaching as creative, invigorating and meaningful, and as compelling a career as medicine, acting or engineering.

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