Tina Trenkner is the Deputy Editor for GOVERNING.com. She edits the Technology and Health newsletters.
E-mail: ttrenkner@governing.comTwitter: @tinatrenkner
Idea Center
Trading Tourism Tips and Ad Space
New York City and London are relying on tourism to help the cities through an economic recovery, and will provide each other with best practices and ad space.
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New York City and London receive a glut of visitors from the other's country. Last year, over 1.3 million U.K. travelers visited New York City. Similarly, U.S. travelers made almost 2 million visits to London. Now, the two cities are teaming up to give each other an increase in tourism. Recently, New York City Mayor Michael Bloomberg and London Mayor Boris Johnson announced a two-year agreement in which the cities will share best practices for increasing tourism and assist each other in planning publicity events. In addition, each city will donate $178,500 worth of advertising space to the other's tourism arm each year. New York City will provide London with space at 71 bus shelters where ads would run 4 weeks a year; in return, London will provide New York with 250 posters to be displayed on London's Underground transit system for four weeks twice a year. Thumbnail illustrated with a photo by Flickr user Featherboa, available through a Creative Commons license.
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