Elizabeth Daigneau is GOVERNING's managing editor.
E-mail: edaigneau@governing.comTwitter: @governing
Idea Center
Tapping the Tourism Cycle
Hoping to give its neighbor some friendly competition, Montana has launched a new tourism campaign targeting the niche audience of more than 6.5 million American motorcyclists.
The Sturgis Motorcycle Rally brings half a million motorcycle enthusiasts to South Dakota each year in August -- the two-week event brought in well over $12 million in sales taxes last year. Hoping to give its neighbor some friendly competition, Montana has launched a new tourism campaign targeting the niche audience of more than 6.5 million American motorcyclists. The new efforts include a new Web site and a pilot project to expand signage advising motorcyclists about unfriendly road construction, and offer them detours before they drive into the construction zone. At the Web site, www.rideMT.com, readers can review 10 of the best motorcycle rides in the state, comment on them and suggest their own favorites. The site also offers safety advice, a frivolous quiz and links to travel alerts and road conditions.
If you enjoyed this post, subscribe for updates.
Twitter: @governing
Columns
- Creating the Courts Americans Want
- The public is dissatisfied with our courts. What the judicial system needs is a culture of performance-based innovation.
- A Third Way for Public Pensions: Adjustable Pension Plans
- Defined-benefit plans put all the risk on states and localities; defined-contribution plans put it all on employees. Now there's a new approach to risk sharing.
Twitter
Facebook
LinkedIn
YouTube
Flickr
RSS
© 2011 e.Republic, Inc. All Rights reserved. |