Caroline Cournoyer is GOVERNING's deputy web editor.
E-mail: ccournoyer@governing.comTwitter: @governing
Idea Center
Minneapolis Uses Foursquare to Share Tips with Citizens
The city aims to promote its services and programs with people who check-in around the city.
The social network Foursquare allows people to let others know where they are by virtually "checking in" at locations. The City of Minneapolis could be seen as a leader for using the network to advertise local programs to people most likely to be interested in them, according to a press release. For example, if a person following the city on Foursquare checks into a dog park or pet store, they'll see a tip from the city about how to license a pet. The city is also using the network to encourage students to apply for its summer jobs program and inform city hall visitors on how they can access City Council meeting minutes. Right now, the city's Foursquare page only has 155 followers, but the city has a good track record with social media -- more than 13,000 people follow its Twitter account.
If you enjoyed this post, subscribe for updates.
Twitter: @governing
Columns
- A Third Way for Public Pensions: Adjustable Pension Plans
- Defined-benefit plans put all the risk on states and localities; defined-contribution plans put it all on employees. Now there's a new approach to risk sharing.
- Bike Lane Battles Heat Up
- Cities like San Francisco and Chicago are running into resistance from drivers as they try to meet demand for more bike lanes.
Twitter
Facebook
LinkedIn
YouTube
Flickr
RSS
© 2011 e.Republic, Inc. All Rights reserved. |