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Ads on School Buses?

In this current state of the economy, school districts across the country are trying to offset budget cuts by generating new streams of revenue. A...
by | March 29, 2010
 

In this current state of the economy, school districts across the country are trying to offset budget cuts by generating new streams of revenue. A USA TODAY article points out one method that has recently gained popularity: placing advertisements on school buses. The idea can be traced back about 15 years, but budget woes have led to a recent resurgence. Many school districts supporting this idea say it's basically free money and that advertisers love the audience school buses provide. Those against the idea are concerned with the difficulty of keeping unwanted ads off the buses. A few states even have legislation or rules in place to specifically disallow school bus advertising. While the idea is still only being considered in some states, certain states--including Colorado, Arizona, Florida, Minnesota, Tennessee and Texas--already allow advertisements to be placed on school buses. Jefferson County Schools, the largest district in Colorado with more than 84,000 students in 150 schools, has a three-year contract with First Bank of Colorado worth about $500,000 over four years.

(Photo: andrein on Flickr)

Andy Kim
Andy Kim  |  Former Staff Writer

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