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A Home in the Twin Cities

To reduce vacancy rates and promote city living, the cities of Minneapolis and St. Paul, partnering with home-ownership and community advocates, created an online home encouraging buyers to settle in the Twin Cities.



To reduce vacancy rates and promote city living, the cities of Minneapolis and St. Paul, partnering with home-ownership and community advocates, created an online home encouraging buyers to settle in the Twin Cities. The newly launched LiveMSP provides site visitors with Minneapolis/St. Paul neighborhood and home-financing information in one place. Each city neighborhood has its own page with interactive maps and photo slideshows, details about the area's history and housing styles, and links to community news and contacts. For visitors seriously considering buying a home, the Incentives channel provide information on neighborhood- and city-based financing programs that may make that process easier. LiveMSP's online presence also expands to social media. LiveMSP's Facebook page has resident testimonials about why they enjoy living in the Twin Cities. And the site's Twitter account (@livemsp) tweets links to upcoming homebuying and cultural events, along with observations of city life, such as "Temps in the 50s, sunny skies = Minnesotans in shorts with a raging case of spring fever.


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Tina Trenkner

Tina Trenkner is the Deputy Editor for GOVERNING.com. She edits the Technology and Health newsletters.

E-mail: ttrenkner@governing.com
Twitter: @tinatrenkner

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