Stan Greenberg, the veteran Democratic pollster, believes he’s found a wedge. Capturing three key groups, he argues, could help Democrats win the White House and regain the Senate. They need, he says, white unmarried women, white women without college degrees and millennials. To win the support of all three, Greenberg recommends Democrats focus on making college more affordable and helping families get rid of college debt.
Bernie Sanders campaigned hard on these themes in the early stages of his presidential bid, and they paid off handsomely for him. In Iowa, his promise of free college education helped him win 84 percent of the millennial vote, compared with 14 percent for Hillary Clinton. The gambit was especially important because many of the millennials who helped put Barack Obama into the White House had been drifting toward the Republicans. Not to be left on the sidelines, Clinton announced her own higher education plan. Both are working hard to capture this big middle-class issue.