Wisconsin's New Logo: A $50,000 Mistake?
I'd heard about Wisconsin's newly redesigned logo a little while ago. The new tourism logo, for which the state paid a design firm $50,000, ...
I'd heard about Wisconsin's newly redesigned logo a little while ago. The new tourism logo, for which the state paid a design firm $50,000, has gotten a little bit of pushback because of its tagline, "Live Like You Mean It":
Gov. Jim Doyle said Monday the state will use "Live like you mean it" to promote Wisconsin as a tourism and business destination, replacing the slogan "Life's So Good."
But motivational speakers, authors and even wine and spirit maker Bacardi have already used the phrase in marketing campaigns. Some critics who aren't thrilled the state is adopting their slogan may oppose its attempt to get federal trademark protections on it or even take legal action.
But I really was moved to mention the new logo when I came across it on (ahem) YourLogoMakesMeBarf.com. The site (the purpose of which is really pretty self-explanatory) calls the new logo "a $50,000 mistake." The site user who submitted the logo described it this way:"This new Wisconsin logo is HATED amongst us Wisconsinites and the worst part was that it cost us taxpayers $50,000! It doesn't accurately represent our state or the people in it."
Frankly, I'm shocked. You mean, Wisconsin residents aren't constantly doing handstands??
Join the Discussion
After you comment, click Post. You can enter an anonymous Display Name or connect to a social profile.
Protecting a Hawaii Town Against Lava4 hours ago
Southern California Doctors Pushing Back Against Anti-Vaccination Movement5 hours ago
Judge Rules Stockton Can Exit Bankruptcy5 hours ago
Ebola Nurse Goes for a Bike RIde in Maine, Prompting Possible Legal Showdown5 hours ago
For St. Louis Kids, Telling Jokes Is a Part of Trick-or-Treating5 hours ago
How Jerry Brown Stuck Around5 hours ago