Miami might be about to become a little short on vowels:
As part of its branding campaign for a new, up-and-coming urban core, Miami's Downtown Development Authority on Wednesday picked a front-runner for a new downtown logo -- and, yes, apparently you can spell logo without the letter "O."
''DWNTWN MIAMI,'' its black and hot pink letters say.
I actually kind of like it, as city-brandings go. It makes me think of text messaging, which is, you know, totes kewl. And also of airport codes and those destination bumper stickers -- which, although they slightly annoy me -- still convey a hip-ish vibe.
"DWNTWN MIAMI" isn't the definitive choice yet. You can even vote for your favorite logo.
The only downside to this sudden vowel-aversion is that "Miami" itself might be harder hit than most cities. I mean, who wants to hang out in "Mm"?
Zach Patton -- Executive Editor. Zach has written about a range of topics, including social policy issues and urban planning and design. Originally from Tennessee, he joined GOVERNING as a staff writer in 2004. He received the 2011 Jesse H. Neal Award for Outstanding Journalism
E-mail: zpatton@governing.com 
Written and compiled by staff writers and editors, GOVERNING View is an on-the-ground, and sometimes behind-the-scenes, look at the topics we're covering in print and online. From notes on what's up in statehouses, county courthouses and city halls, to encounters with people, places and things, GOVERNING View is a window into the side of state and local government you don't always see.
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