The ABC's of Communication
Yesterday I received an email with this subject line: MI Report: How Access to New Drugs has Slowed the Growth in America's Disability Rates It ...
MI Report: How Access to New Drugs has Slowed the Growth in America's Disability Rates
It didn't make sense. Why is Michigan doing a report on how new drugs have slowed the growth in America's disability rates? Turns out, it's not.
MI stands for the Manhattan Institute for Policy Research.
Acronyms are trouble. We learned in J-School (that would be journalism school) that you never present an acronym in a story before first spelling it out fully. So people actually know what you're talking about. Even then, continuing to use it throughout the story can be annoying.
Public officials throw around a lot of acronyms. In documents, in presentations and in conversation. Technology officials even more. They don't realize they may be shooting themselves, or at least their message, in the foot. I write about this in my November Tech Talk column. Coming out soon.
The most important point to remember: When out of the compound, speak the universal language, not a bunch of letters that only people within the walls of your org understand.
Oh, and if you'd like a copy of the MI report on drugs and disability rates, it's coming out October 28th. I'm sure it will be on the Manhattan Institute's Web site. But not on Michigan's.
Join the Discussion
After you comment, click Post. You can enter an anonymous Display Name or connect to a social profile.
States Trying to Tax E-Cigarettes1 day ago
Are Californians Getting Over Their Vaccination Fears?1 day ago
In Effort to Gain Notice, Cities Build Increasingly Strange-Looking Buildings1 day ago
Chris Christie Got a Lot of Presents as Governor1 day ago
The Week in Public Finance: Puerto Rico Update, a Comeback for Cities and Calls for Transparency2 days ago
In Annual Address, Gov. Markell Highlights Education and Drug Addiction2 days ago