The ABC's of Communication
Yesterday I received an email with this subject line: MI Report: How Access to New Drugs has Slowed the Growth in America's Disability Rates It ...
MI Report: How Access to New Drugs has Slowed the Growth in America's Disability Rates
It didn't make sense. Why is Michigan doing a report on how new drugs have slowed the growth in America's disability rates? Turns out, it's not.
MI stands for the Manhattan Institute for Policy Research.
Acronyms are trouble. We learned in J-School (that would be journalism school) that you never present an acronym in a story before first spelling it out fully. So people actually know what you're talking about. Even then, continuing to use it throughout the story can be annoying.
Public officials throw around a lot of acronyms. In documents, in presentations and in conversation. Technology officials even more. They don't realize they may be shooting themselves, or at least their message, in the foot. I write about this in my November Tech Talk column. Coming out soon.
The most important point to remember: When out of the compound, speak the universal language, not a bunch of letters that only people within the walls of your org understand.
Oh, and if you'd like a copy of the MI report on drugs and disability rates, it's coming out October 28th. I'm sure it will be on the Manhattan Institute's Web site. But not on Michigan's.
Join the Discussion
After you comment, click Post. You can enter an anonymous Display Name or connect to a social profile.
EPA Nominee May Revoke Some of California's Power to Fight Climate Change2 hours ago
With Obama Leaving, Congressional GOP Moves to Gut D.C.'s Progressive Laws2 hours ago
Affordable Housing Required for Every Town, Rules New Jersey Supreme Court3 hours ago
Where Climate Change Isn't a Partisan Issue3 hours ago
Why Maine's Governor Thinks Civil Rights Leader John Lewis Should Thank White Men3 hours ago
'Divisiveness' Drives Texas Mayor to Resign After Just 1 Month3 hours ago