The ABC's of Communication
Yesterday I received an email with this subject line: MI Report: How Access to New Drugs has Slowed the Growth in America's Disability Rates It ...
MI Report: How Access to New Drugs has Slowed the Growth in America's Disability Rates
It didn't make sense. Why is Michigan doing a report on how new drugs have slowed the growth in America's disability rates? Turns out, it's not.
MI stands for the Manhattan Institute for Policy Research.
Acronyms are trouble. We learned in J-School (that would be journalism school) that you never present an acronym in a story before first spelling it out fully. So people actually know what you're talking about. Even then, continuing to use it throughout the story can be annoying.
Public officials throw around a lot of acronyms. In documents, in presentations and in conversation. Technology officials even more. They don't realize they may be shooting themselves, or at least their message, in the foot. I write about this in my November Tech Talk column. Coming out soon.
The most important point to remember: When out of the compound, speak the universal language, not a bunch of letters that only people within the walls of your org understand.
Oh, and if you'd like a copy of the MI report on drugs and disability rates, it's coming out October 28th. I'm sure it will be on the Manhattan Institute's Web site. But not on Michigan's.
We invite you to discuss and comment on this article using social media.
In the Elusive Search for Affordable Housing, Clues Emerge19 hours ago
California Leaders Vow to Fight Trump's Oil Drilling Order Before It's Even Signed1 day ago
State and Local Governments Express Concern About Trump's Tax Plan1 day ago
If Trump Defunds 'Sanctuary Cities,’ Public Health Could Suffer1 day ago
Purdue University's Unprecedented Move to Acquire a For-Profit College1 day ago
Court: Employers Can Pay Women Less Than Men Based on Their Past Salaries1 day ago