Law enforcement officers and medical first responders in many parts of the country have begun pushing ICE -- a program to encourage citizens to enter an emergency contact name and number in their cell phones, under the heading ICE, for "In Case of Emergency." A consistent listing like that will help police or emergency medical technicians make contact quickly in cases where a victim is unconscious.
The idea was first developed by an EMT in Britain earlier this year, but it gained exposure and popularity after the London bombings this summer.
It's simple, free and a great idea. Just be sure to keep the contact info up-to-date. As one emergency response analyst says, "You don't want them to call the ex."