Ellen Perlman was a GOVERNING staff writer and technology columnist.
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Pennsylvania's YouTube Wars
Pennsylvania is getting into the fun and games of YouTube, something the Millennial set has been engaging in for ages now. Although the state's foray into amateur video is a tad more political.
Democratic Gov. Ed Rendell is airing ads containing a YouTube video explaining why raising the state personal income tax is necessary. In return, House Republicans created two YouTube videos that star "Joe the Taxpayer" (as opposed to Joe the Plumber) who, not surprisingly, doesn't want to be taxed.
Although YouTube is free, placing videos on commercial Web sites is not. Rendell's ads will run on the Web sites of 10 state newspapers, according to a story in the Philadelphia Inquirer, At a cost of $15,000 for a week. Using money taken from campaign funds for a government-related announcement. Not typical.
The Senate Majority Leader said his caucus will not enter the video fray. Of course, it could always tweet or friend, in lieu of YouTubing.
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Written and compiled by staff writers and editors, GOVERNING View is an on-the-ground, and sometimes behind-the-scenes, look at the topics we're covering in print and online. From notes on what's up in statehouses, county courthouses and city halls, to encounters with people, places and things, GOVERNING View is a window into the side of state and local government you don't always see.
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