Both my colleague Penelope Lemov and I have both written about New York City's recent ad campaign aimed at curbing obesity. The poster ads, launched by the city's public health department this fall, depict globules of fat flowing out of bottles of sports drinks and sodas. The tagline? "Don't Drink Yourself Fat."
If you thought those print ads were gross -- and you'd be right -- then get a load of the city's new video ad:
Wow, that is...disgusting. But I guess it's somewhat effective. I mean, it certainly makes an impact.
What do you think -- shrewdly effective or just unnecessarily gross?
Zach Patton -- Executive Editor. Zach has written about a range of topics, including social policy issues and urban planning and design. Originally from Tennessee, he joined GOVERNING as a staff writer in 2004. He received the 2011 Jesse H. Neal Award for Outstanding Journalism
E-mail: zpatton@governing.com 
Written and compiled by staff writers and editors, GOVERNING View is an on-the-ground, and sometimes behind-the-scenes, look at the topics we're covering in print and online. From notes on what's up in statehouses, county courthouses and city halls, to encounters with people, places and things, GOVERNING View is a window into the side of state and local government you don't always see.
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