As we know, there is no issue more threatening to cities today than men's pants that are worn far too.
Why else would the city of Dallas have partnered with Clear Channel Outdoor advertising to create a series of billboards urging guys to pull up their jeans?
The campaign, which was announced at Dallas city hall this week, is starting with 17 anti-sagging billboards.
The campaign (which has its own Web site) is trying to strike a tone that's "urban" and "hip" and "cool."
I'm not quite sure they succeed. Will kids really be swayed by slogans like, "Don't Be Lame, Elevate Your Game. Pullem' Up!" and "That's Not Hip-Hop, That's Flip Flop"?
And, really, what's the city's problem with this, exactly? Who's this hurting again?
via Adfreak
Zach Patton -- Executive Editor. Zach has written about a range of topics, including social policy issues and urban planning and design. Originally from Tennessee, he joined GOVERNING as a staff writer in 2004. He received the 2011 Jesse H. Neal Award for Outstanding Journalism
E-mail: zpatton@governing.com 
Written and compiled by staff writers and editors, GOVERNING View is an on-the-ground, and sometimes behind-the-scenes, look at the topics we're covering in print and online. From notes on what's up in statehouses, county courthouses and city halls, to encounters with people, places and things, GOVERNING View is a window into the side of state and local government you don't always see.
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