Come On And Take a Free Ride (Free Ride!)
Commuters in San Diego yesterday didn't have to pay for public transit. That's because Washington Mutual bank paid for all riders' fares: A bank spokesman ...
Commuters in San Diego yesterday didn't have to pay for public transit. That's because Washington Mutual bank paid for all riders' fares:
A bank spokesman says it's one way the company is saying "thank you" to consumers who ranked WaMu tops among Western U.S. banks in a recent J.D. Power and Associates customer satisfaction survey.
A similar one-day event in Sacramento last month boosted ridership by 10 percent to 20 percent. "It was very well-received," said Alane Masui, with the Sacramento Regional Transit District.
Sure, it's just a different form of advertising. But it's a cool way for a city transit authority to take in some extra money (WaMu paid San Diego the cost of the fares plus some extra fees).
And it's effective. When I saw this story out of San Diego, I was reminded that a similar event happened in Washington, D.C., a few years ago. And I was even able to conjure up the advertiser. It was ING Direct (although I still don't really know what that company does...).
Join the Discussion
After you comment, click Post. You can enter an anonymous Display Name or connect to a social profile.
Fearing Election Day Trouble, Some Schools Cancel Classes1 hour ago
Pentagon Pauses Attempt to Get Improper Bonuses Back From California Guard Members44 minutes ago
Georgia Raised Teachers' Pay, But Most Never Got a Raise as Promised34 minutes ago
In Bid to Build Trust, New York City Adds Victims’ Allies in All Police Precincts29 minutes ago
On Eve of Water War, Alabama Sides With Florida Against Georgia24 minutes ago
Voter ID Problems Pop Up as Texans Head to Polls14 minutes ago