Alan Greenblatt is a GOVERNING correspondent.E-mail: email@example.com
Bloomberg started an anti-tobacco initiative three years ago, hoping his example -- he kicked in $125 million out of his own charitable wallet -- would prompt others to take up the cause. That strategy is now paying dividends, with the Bill and Melinda Gates Foundation now on board.
Bloomberg and Gates just held a news conference where they announced that Bloomberg will put up an additional $250 million, while the Gates Foundation pledges to spend $125 million, including $24 million going directly to Bloomberg's effort.
p.s. The Gates Foundation is spending much more money -- $500 million -- on its new downtown Seattle headquarters. Hey, they're entitled.
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