A Better King

Talk about rebranding. King County, Washington was originally named in 1852 after Vice President William Rufus de Vane King, a plantation slave owner from Alabama. Later, ...
by | March 15, 2007

Homelogo Talk about rebranding. King County, Washington was originally named in 1852 after Vice President William Rufus de Vane King, a plantation slave owner from Alabama. Later, the county went on to adopt a more benign, if pointless, logo for itself: a crown. (It's the king, get it?)

Well this week King County adopted a new logo, and a much better brand: Dr. Martin Luther King, Jr. The county had already renounced its ties to the slave-owning Veep and adopted MLK as its namesake in a law that passed the state legislature a couple of years ago. The new logo takes this change a step further. The image already adorns the county's website, and will be gradually phased into its stationery, vehicles, etc. over time.

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